Father's Day Gif Registry 

Not only will we offer basics like tees, underwear and jersey shorts dads love as a Father’s Day gift, we’ll also create the Father’s Day Gif Registry. Moms and kids can send animated gifs through social channels redeemable for uncomplicated, yet very dadly gifts. These animated gif coupons prove that the basic things really do make the best gifts for dad.

Dad got so into our GIFs… Adweek gave us a good ol’ pat on the back for our work.