Our task was to design & produce a series of assets and footprints for the NYC Health Vaccination presence at NYC Pride. 

We drove awareness and educated consumers of the safeness and effectiveness of COVID-19 vaccines by letting them know the vaccination is SAFE, FREE, and EASY -- increasing the vaccination rates in nearby centers and on-site.

The NYC Vaccine For All is much more than a shot. It’s your individual freedom and power of choice to be who you are, to do what you want, where and with whom you want. So, we rebranded the vaccine to celebrate what it truly means to the community.