With a brand as iconic as OREO, the focus was creating playful, high energy work that translated seamlessly across retail environments. I developed and designed creative for in store, digital, and social campaigns across major US retailers, helping bring large scale shopper moments and seasonal activations to life. The work balanced bold visual storytelling with clear retail communication, ensuring OREO stood out while staying true to its unmistakable personality.

Recognition:
• Bronze Effie Award, Omni Channel Shopper Experience for OREO Walmart World Record Dunk (2018)
• Effie Finalist, OREO Multi Retailer Campaign (2018)
• Effie Finalist, My OREO Creation Multi Retailer Campaign (2019)