Created OOH and digital content for Bud Light’s #UPFORWHATEVER campaign, developing bold, high energy creative across multiple touchpoints. Contributed to visual design and helped write headlines that appeared across bottles, billboards, and campaign assets. Seeing one of our billboards live in Palm Springs near Coachella was a full circle moment and a reminder of the scale and cultural reach of the work. I also concepted and designed creative for Bud Light Platinum and Lime-A-Ritas, including storyboards and campaign visuals.