Véa Snacks from Mondelez International brought globally inspired flavors and real ingredients to the category, so the launch needed to feel just as unique. We created a national sampling experience featuring custom rickshaw stations that delivered Véa directly to shoppers in a playful, unexpected way. The activation combined experiential design with localized Pandora ads to build awareness and drive foot traffic around Target locations.

Samples were shared, crowds gathered, and the brand made a memorable first impression through a mix of experiential storytelling and on the ground energy.