Modern-Day Slavery is a global issue affecting men, women, and children across every corner of the world. In partnership with the Grace Farms Foundation, the United Nations, and a passionate collective of creatives, we developed the Unchain campaign to raise awareness, spark dialogue, and inspire action around this urgent humanitarian cause.
I was part of the core team from early concepting and pitching through final brand development and global launch. Contributed to shaping the visual direction and storytelling, helping translate a complex and emotional topic into work that felt powerful, respectful, and human centered. The goal was to create creative that not only informed, but moved people to care and engage.