The endless sweet versus savory debate came to life through a campaign designed to welcome every kind of tastebud. Instead of choosing between indulgent sweetness or craveable savory flavor, RITZ Crackers celebrated the best of both worlds with the Sweet or Savory platform.

As part of the RITZ Effie Award video, we helped bring the idea to life through fast paced storytelling and playful energy. The RITZ in 20 Seconds Tops activation invited Walmart shoppers to create simple RITZ recipes in under 20 seconds, turning everyday snacking into a quick, creative challenge.